What Does A Social Media Manager Do
As someone who specializes in working with creative entrepreneurs like photographers, designers, and makers, I’m asked quite often what does a social media manager actually do for these kind of entrepreneurs? How does a social media manager help their clients to actually use social media to get clients rather than just being a big time waster.
So, I wanted to shed some light on what a social media manager does so that you can understand why you’d want to have one as a member on your team. When you bring on a team member you should know exactly what they’re coming on your team to do and that’s why I wanted to create this post for you if you’re considering working with a social media manager.
I’m really excited to dive right on in so you can finally understand what does a social media manager do and why you should consider bringing one on your team to help you grow your creative business.
Create A Social Media Strategy
The first thing that your social media manager should do for your business is to help you create a real social media strategy. Most creatives simply don’t have a clear plan in place around why they’re using certain social media platforms, how they plan to use the different platforms to help them hit their business goals, and how they’re going to convert their audience into paying customers and clients for their business. Working with a social media manager, you’ll be able to put a clear plan in place for your business and how you’ll use social media as an asset rather than a time waster.
Implement Your Social Media Strategy
The biggest thing that your social media manager will do for you is to actually implement your social media strategy. Because you’re most likely already busy with customers, clients, and work that has to be done you most likely don’t have the time to implement your social media strategy on your own. You don’t have the time to come up with new content, schedule content, pull graphics, engage with people, and the works. Your social media manager will work on your behalf and help you to make sure that your social media strategy is being implemented and you’re actually seeing results from what you’re doing.
Build Relationships and Maximize ROI
In addition to implementing your social media strategy, your social media manager will work with you to build relationships with key people and brands who are important to your business and that can help you to reach your goals. This relationship building is not just key to helping you bring in new clients and customers, therefore maximizing your return on investment, but can help you to build relationships with others who may be able to help move your business to the next level. All of these things are done without you having to be the one to initiate and manage everything on your own.
Have you been considering working with a social media manager? What questions do you have? Share your thoughts with me below!