How To Stay On Top Of Your Social Media Marketing
Staying on top of social media can be a big task when you’re trying to manage your social media, client work, blogging, email, and all of the things that are required to keep your creative business up and running. You know that you can’t just ignore social media because it’s a big part of how you connect with your community and attract new clients. And if it’s not already doing this for you, you’d sure like for it too. Right?
So the problem is that if you can’t ignore social media (or you just don’t want to) how do you stay on top of your social media marketing in a way that’s effective and gets you results but that doesn’t drive you crazy and make you feel like you’re always going to be attached to your phone in order for it to work for your business?
Set A Schedule
Sometimes it can be hard for us as creatives to set a schedule because we like our freedom but it’s going to be a key piece in helping you to stay on top of social media. Sometimes we feel as though we know we should make it a priority but the day gets away from us and before we know it, no social media marketing was done. That means you didn’t connect with any new people, continue building existing relationships, and didn’t share your content with those who could use it. When you set a schedule you know that you’re actually going to get the marketing done that you need to and it becomes a habit for you which makes it easier to stick to.
Let Go Of The Fear of Missing Out
Social media is a non-stop marketing strategy which means there’s always going to be a great conversation, a ground breaking post, and an opportunity that you’re going to miss out on. That’s just how this thing works. But, instead of focusing on the things that you’re missing out on, think about how you can intentionally use the time that you are on social media to maximize the visibility and engagement that you have while you’re there. You can’t do anything about the things you miss but you can definitely take full advantage of the time that you do have to spend on social media.
Use A Good Scheduler
I know that using a social media scheduler is not something that you’re new to. But, it’s something that I have to mention. And, notice that I said “good scheduler” because not all schedulers are created equal, trust me. I recommend going with a scheduler that makes sharing and creating your content and promotions on social media the easiest for you. There’s no one-size fits all here and you truly have to do your research. Having a scheduler means that even when you can’t be present your message and content can be. As far as schedulers go, I would recommend BoardBooster for Pinterest and Buffer for Instagram, Twitter, Facebook, and LinkedIn.
What are some other tips you have for staying on top of social media for creatives who are busy doing things for their business but want to use social media to market and grow their businesses online? Can’t wait to hear your input!