You CAN Have It All! The Life, Family, Business, and Money...and I'm Going to Show You How!

If you're here it's probably because you want to live a kick ass life, run an amazing business that generates you tons of money, and you want to give back tremendously so that you can change the world.
Do you have trouble talking about what you do?
Are you lacking the confidence you need to get your message out there in a big way?
Do you wish that marketing could be fun so that you could do it more often?
Are you tired of trying systems and coaching and not getting any results?
Are you tired of every time you market your business you feel salesy and unauthenticunathentic?

If you're not sure where to start. I've created some very neat profiles of the types of clients I work with and the problems they face when it comes to marketing and growing their business. Read the profiles and then click the link to learn more about them and how you can get started.
Building Betty (Brian)
If you’re a Building Betty you’re still in the beginning phases of your business. You’re making less than $99,000 in your business and you want more. Right now you need to get rid of the gunk and confusion that you have around all the marketing you need to be doing and get clear step-by-step instruction on how to get more clients and make more in record time.
On the Verge Valerie (Victor)
If you’re an On the Verge Valerie then you’re at the leverage phase in your business. Right now you’ve got the clients, you’re making a good amount of money, but you’re driving yourself crazy with worrying about everything that has to be done; and you’re doing it yourself. Right now you’re making anywhere from $100,000 – $350,000 in your business and unless you create systems, packages, programs, and leverage your time you’re not sure if you can continue to build your business.
Stepping Into Your Power Sasha (Sam)
If you’re a Stepping Into Your Power Sasha you’re running an amazing business, making the money you’ve only dreamed of, but you find yourself asking what’s next? What do you do when everything is pretty much automated and your team handles the rest. At this point you’re making anywhere from $350,000+ in your business and you want to make more and help more people.
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Oh yea, my blog is below. I have A LOT of stuff to talk about. You can read my various different post on marketing, growing your business, and living a kickass life below.


Share Your Story to Get More Clients

by Latrisha Jacobs on May 18, 2012

Everyone has a very distinct story to tell about how they got to where they are in their business and how it’s changed their outlook on something or how they are now an expert in that field. Your story creates instant credibility for you and among your potential clients.

Sometimes we may think that our story is typical or that our prospective clients don’t really care about how we got to where we are today. But, I tell you it’s the total opposite. Every client that I’ve worked with has contributed part of them working with me to my story. They feel as though they’ve connected with me and that they can relate to my story that they see so much of themselves in. That’s the key to a great compelling story. Having a story that your potential clients can relate to is the most important part of this entire marketing strategy.

Here’s a general outline for you to create your compelling story:

  • Tell your prospective clients when you noticed the problem or that something needed to change – this is about when things weren’t going exactly how you thought they should be going.
  • Now, define how you overcame the problem – be very specific and implement your signature system. If you don’t already have a signature system then this is the best way for you to create one.
  • Tell why you decided to do what you’re doing now – now you want to tell why after solving your problem you decided to help your prospective clients solve this problem. You can even sprinkle in some of your case studies from current or past clients.
  • Show your prospective clients your passion – don’t be afraid to share your passion passionately. You want people to really relate, connect, and feel like you’re the right solution for them.

Don’t be afraid to tell your story and be 100% transparent. People want to get to know you and sometimes your stories can tell your prospective clients everything they need to know in order to be your next high end client. So, you’ve got to be truthful and compelling.

Another bonus tip is to make sure that your story is compelling but relational to your business and the actions you want prospective clients to take. Also, remember that this is a marketing strategy and you must use it strategically.

Your Assignment:

  1. Write out your compelling story using the outline above. Remember to hold nothing back. The more your ideal clients can relate to you the better this new marketing strategy will work for you.
  2. Put your compelling story on your website. Maybe add this as your new about page or add it in addition to your professional bio.

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How to Build Instant Credibility

by Latrisha Jacobs on May 14, 2012

When a prospective client first comes across your website they have no idea who you are. With all of the various different methods of which they could have found you, you have no way of knowing exactly how much they really know about you. So, in their eyes you may seem intriguing but you have no credibility with them yet.

So, the tricky question here is: How to Build Instant Credibility?

There’s a few strategic ways that you can do this. I’m going to share my top three ways that you can build instant creditability with your potential clients.

  1. Share Your Compelling Story and Make It Visible: one of the easiest and quickest ways to build credibility is to have a very compelling about page. This isn’t your typical about page with all of the things you’ve accomplished. This is the true story about who you are, why you’re an expert at what you do, and most importantly the road you traveled to get there. They want to connect with you on a personal level and this is the best way to do it.
  2. Use Pictures with Authority: if you’ve attended any networking events or have pictures with authorities in your industry then paste these on your website. People like to know that you’ve been rained by some of the best. It adds creditability and gives you a few thumbs up.
  3. Provide Something of Value: your irresistible offer says a lot about you and what you’re all about. People like to see that you’ve already solved the problem that they’re looking for a solution for. Make sure that your offer stands out from everything else on your site and that it’s something your ideal client needs.

If you just implement these three strategies you’ll find that you’ll get much better results and start to build credibility a lot faster. And, building credibility faster means that you’ll be that much closer to your next client.

Your Homework Assignment

Go implement these strategies into your website within the next week. Make sure to track your results and stats. If you need more clarity or help on this subject, please don’t hesitate to apply for a complimentary discovery session with me and we’ll see what we can work out.

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Step Out of Your Comfort Zone for Big Results

March 23, 2012

When’s the last time you stepped out of your comfort zone? I tried my very first Zumba class today and it was amazing. While my body feels a little sore, because I did this in addition to the work that I do with my own personal trainer; I learned something truly amazing about stepping out [...]

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How to Get More Done

January 26, 2012

I get asked a lot “Latrisha, how can I get more done?” There is never a “simple” answer to this. Because, each business is different, “getting more done” can mean many different things. However, there are a few different things that I think can help get you on the right track to getting more done. [...]

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The Different Types of No’s

January 24, 2012

When does no really mean no? As you probably don’t know I lived in Germany for (2) years, with my husband at the time, while he was in the Air force. And, one thing (probably the only thing) I learned is how to say no in German. They say nein. It’s actually pronounced like the [...]

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Mindset and Money: Making Them Click

January 23, 2012

After doing marketing for quite some time now, since I was 15 years old, I’ve learned a thing or two about it and actually getting clients. One of the most important things that I’ve learned is that effective marketing, getting clients, and making money is about way more than picking which strategies will work, how [...]

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The Skinny on the Warm Letter

January 20, 2012

Warm letters are a really great way to get more clients quickly. They add a very personal touch to your marketing. In addition, you can reach more people in a different way than most marketers are doing. And, whether you think so or not, if you’re in business, you are a marketer. Also, with everyone [...]

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3 New Clients Step-by-Step

January 19, 2012

Whether your business is thriving with clients or your struggling to get enough clients to pay the bills every month; understanding how to get a consistent flow of clients coming into your business every month is the key to building a successful business. You see, I believe that if you’re not making money in your [...]

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Ideal Client or Target Market Pt. 2

January 17, 2012

Okay, now we’re on to part 2 of the Ideal Client or Target Market discussion. Now, we’re going to talk about what your target market is. I’m actually going to keep this fairly simple. If you missed part one you can read it here. Your target market is the group of people as whole who [...]

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Ideal Client or Target Market Pt. 1

January 17, 2012

A question that I get asked a lot is ” Latrisha, what’s the difference between my Ideal Client and my Target Market.” So, I decided to share with you the difference and the role that each of them play in your overall marketing strategy. First, we’re going to start with your ideal client. An ideal [...]

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